Already a visionary entrepreneur in his early 20's, CHANNOINE's founder Winfried L. Holboeck, discovered the financial rewards of business success very early in life. His passion for business continued to bring exciting and profitable opportunities his way. CHANNOINE would be Mr. Holboeck's next masterwork. When he launched CHANNOINE in 1984 in the exclusive principality of Liechtenstein in Europe, he envisioned a spectacular company that set new standards in the competitive European skin care and cosmetic market with high quality products, sophisticated packaging, and an unparalleled beauty and business philosophy.  

 

By the late 80's, with Mr. Holboeck's Midas touch, CHANNOINE emerged as a leader in the European skincare and cosmetics field. A few years later, CHANNOINE's dramatic growth called for the design of a larger headquarters that now serves as the focal point for its successful European operations in Austria, Germany, Switzerland, Liechtenstein, Italy, and Poland.  In 2002, CHANNOINE's dynamic European enterprise posted sales in excess of  $100 million dollars. With its recent expansion into North America in 2002 and growing demand for its products in the United States and Canada, CHANNOINE is on its way to becoming a global force.

Creating Ageless Beauty

At the heart of CHANNOINE's philosophy is Holboeck's uncompromising use of the finest, natural and nature-identical ingredients and the most beneficial ingredient concentrations in the industry. Its innovative formulations, cosmeceutical-like benefits, and Systematized Skin Care approach offer the results many have been unable to find with other well-known brands. Premium quality can also be seen in CHANNOINE's award-winning packaging. In some cases, CHANNOINE even uses 24-carat gold plated bottles- adding an extra touch of elegance. Beyond exceptional products and packaging, Mr. Holboeck insisted on VIP treatment for each customer through professional one-on-one beauty consultations.

Holboeck believed that customers needed and deserved individual attention, and felt this approach was the only way to convey CHANNOINE's superior product characteristics. 

Many of its customers credit their trusted Independent CHANNOINE Business Associate as one of the many reasons they use CHANNOINE. Building on the success of CHANNOINE Europe, the consultation approach was reorganized for the North American market to make it quick, simple and effective, yet still true to Mr. Hoelboeck's vision of a customer-focused, consultation-driven product line.